Sports marketing Essay Example | Topics and Well Written Essays - 750 words

Sports marketing - Essay Example Badminton finds little support from the American populace given that tennis is the most popular racquet sport. As a racquet sport, tennis has drawn all the interest from other racquet sports, thus, making it popular among the other variables. Badminton has never produced stars in the American society, as in other sports such as tennis and American football. Therefore, it has not gained public interest due to this. The fact that America has few stars in the sport obstructs or hinders it from gaining publicity. The presence of stars in a certain sport assists in offering motivation to the young generation and making other people like the sport. The few athletes in the sport gain little or no media attention, thus, reducing the occurrence of potential participants. The financial income of the badminton players profoundly limits or discourages many people within the populace from joining in the sport. The payments are extremely low as compared to other sports. Therefore, this has led to the public undermining the sport especially if one takes it as the career. Several strategies can serve towards making a sport popular. The strategies utilized in marketing a given sport depend significantly on the extent to which the sport is popular among the people. It can also be reliant upon the resources allocated towards that sport, promotion and advertising approaches to be utilized. The first phase towards marketing a sport is advertising it and educating the masses about the interesting aspects and pleasures derived from participating. Creating awareness among the rest of the population can substantially improve the public’s appeal to a certain sport. The management concerned with badminton ought to develop ways of educating people concerning the sport (Stephens 1). Education can be carried out both at the personal and societal levels. The management can recruit ambassadors to market the sport by educating the masses. Awareness can be created through the